The Hotel EngineStart for £49/month

For independent UK hotels, B&Bs and small groups

More Google reviews. And you find out what went wrong.

A tap-to-review card at reception sends every guest straight to your Google review form. Before they go, they can tell you what happened — and you get it on your phone in seconds. We reply to every review in your voice.

No contract. Cancel anytime. Card included with the managed plan.

Last updated

< 60s
from guest tap to alert on your phone
48h
every Google review replied to, in your voice
100%
of guests get the same Google link — no filtering
£49
per month, per property, no contract

You're in the office. The guest is in a cold shower.

Most independent hotels only hear about a problem when it appears on Google as a 2-star review — three days later, with no room number and no way to reach the guest.

Meanwhile the happy guests leave without saying a word, because nobody asked.

The Hotel Engine fixes both. The card makes asking automatic. The feedback step means you hear about problems while you can still do something about them.

How it works

  1. Step 1

    Guest taps the card

    At reception, in the bill folder, or by the bed. Works with any phone — no app.

  2. Step 2

    One optional question

    "Anything we could have done better?" Room number and contact are optional. Every guest sees the same screen.

  3. Step 3

    Straight to Google

    Whatever they wrote — or didn't — the next screen is your Google review form. Nothing is filtered.

  4. Step 4

    You get the alert

    If they typed anything, it's on your phone by text and email within a minute, with room and contact. Reply DONE when it's handled.

  5. Step 5

    We reply and report

    Every Google review answered within 48 hours in your voice — you approve anything under 4 stars. On the 1st of the month, a one-page report on where you're losing stars.

What you get for £49

What's includedReview CardReview Card + Managed
NFC review card (reception)✓Included free
Guest taps → your Google review form✓✓
Optional "what went wrong" step before Google✓✓
Instant text + email alerts with room and contact—✓
Every Google review replied to within 48h—✓
Negative reviews sent to you for approval first—✓
Monthly report: rating trend, themes, competitors—✓
Replacement cards£39 eachFree
Price
£39
one-off
Buy the card
£49
per month, cancel anytime
Start for £49/month

Also from The Hotel Engine

Once the reviews are handled, most hotels ask what else we do. Three things.

Menus & check-in cards

QR and NFC cards for food, drinks and cocktail menus, and Facebook check-in. Same cards, same supplier.

See menu cards →

Housekeeping supplies

Hotel-grade cleaning products under our own label at trade prices. Start with a free sample pack.

Request a sample pack →

Linen & bedding

Sheets, duvets, towels and bedding, supplied or laundered. Specs published, swatches on request.

Get a linen quote →

From the blog

How to Get More Google Reviews for Your Hotel

The fastest way to get more Google reviews is to ask every guest, at the moment they're happiest, with the fewest possible steps between asking and the review form. Here's what actually moves the number.

Google Review Gating: What UK Hotels Need to Know

Review gating is showing different guests a different path based on how happy they seem, usually by sending happy guests to Google and unhappy guests somewhere private instead. Google prohibits it, and hotels have lost reviews or had profiles suspended over it.

NFC Cards vs QR Codes for Hotel Guest Engagement

NFC cards work with a tap and no camera app, which makes them faster at a handled touchpoint like checkout or a check-in queue. QR codes work on every phone without needing an NFC chip, which makes them the more reliable choice for something fixed in place, like a table or a bar.

Questions hoteliers ask

No. Every guest sees the same screen and the same Google button, whatever they write. Google prohibits review gating and we don't do it. The feedback step exists so you understand the problem and can reach the guest — the review still goes to Google.

During setup you tell us who signs off, how formal you are and anything not to mention. We draft each reply in that voice. Four- and five-star replies post automatically; anything under four stars is emailed to you first to approve, edit or hold.
Add our Google account as a Manager on your Google Business Profile — it takes two minutes and we send step-by-step instructions. Then put the card on your desk when it arrives.
Yes. iPhone and Android read NFC by holding the phone near the card. Each card also has a QR code for older phones.
No. The managed plan is monthly and you can cancel from your account at any time. The card is yours to keep.
Yes. Each property is its own plan with its own card, alerts and report. Ask us about pricing for groups of three or more.
Anyone you choose — the owner, the duty manager, or both. Text and email. Urgent issues that aren't acknowledged within 20 minutes get a phone call.
Yes — menu and check-in cards, housekeeping products and linen. Most hotels start with reviews and add the rest later.

Put the card on the desk. Hear about problems while you can still fix them.